They were supposed to be U2 sized, weren’t they? The two bands were fierce rivals, both putting out albums at the same time and competing for the same audience, but obviously Echo were the cooler ones, the ones who thought they didn’t need to try. And for a while they didn’t: they put out track after track of atmospheric, epic tracks, live a cross between Joy Division and … well, U2 I guess.
And then they tried to break America.
The problem was that Bono was always desperate for attention, while Ian McCulloch didn’t feel the need to compete. Maybe he just got laid enough, who knows. But this song was just perfect: I remember hearing it on KROQ while we were driving to Dodger Stadium in LA and thinking yeah, they’ve made it now. Shows how much I know. https://www.youtube.com/watch?v=V_bJf3foa5I