Sixty year old Shoichi Tanaka has been with Honda for his entire adult life. After 37 years with the company, the affable Japanese is a perfect ambassador for the car maker in a sport that requires a passion for racing and technology, and an understanding of business and media. With experience as Honda's commercial director in Brazil, sales manager in Europe, president of Honda France, head of Products division for the Japanese market, and vice president of Honda North America, Tanaka-San took his appointment as president of Honda Racing - and head of their third generation in Formula One - with the required grain of salt and feet firmly on the ground. Two hundred and fifty Grands Prix for any motor company is a lot. Fact is, Honda is now fourth with the number of Grand Prix starts - behind Ferrari, Ford and Renault. Not a bad company to keep. Yet Honda is probably the most low-keyed manufacturer in Formula One today.
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