Toyota have done things differently to most of the new teams on the grid from the start. Entering the sport last year, they took a deliberately low key approach to the sport in comparison to the other new teams – BAR set high expectations well before their first race, while Jaguar had a massive publicity campaign highlighting the Big Cat's entry to the sport, both suffering very public failures.
Learning from the mistakes of others, Toyota took a full year to prepare their first car for racing before stating that they simply hoped to be judged worthy of being in the sport. This quiet approach meant they avoided the embarrassment suffered by others, as well as allowing the team to feel their way in a sport that was largely new to them in their own time.
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